Grab the Deals You Want with KoalaDeal

August 19, 2011

12:30 pm

With the explosion of online deal providers, shoppers are having trouble finding the deals they care about without being assaulted with spam. What if you could have your own personal shopper, in the form of a cute and furry koala, to find the best deals for you? Well, maybe KoalaDeal doesn’t work exactly like that, but the new site does solve daily deal woes by learning about its users, locating the deals they are most likely to love, and bringing a personalized list directly to them.

KoalaDeal founder and CEO Erik Severinghaus came up with the idea while riding the “L” train in Chicago. “In the course of one train ride, I had two friends email me online deals that saved me hundreds of dollars,” Severinghaus said. “Like many people, I find most of the deals I love from recommendations by friends who know my tastes and preferences. I love getting a good deal, but don’t have time to find them or the patience to deal with dozens of emails,” he said.

To get the best deals, you’ll need to teach your koala about your tastes and interests either by manually entering categories or having KoalaDeal automatically study your past purchases in Gmail or your interests on Facebook or Twitter.  The koala will use its keen sense of smell to sniff out deals on the most popular sites that are right for you and display them for you to browse. The smarter your koala becomes, the better the deals he or she will be able to find for you!

KoalaDeal is currently in public beta, so check it out and start training your koala today. You can sign up for a free account to get the latest updates, use tools for organizing your deals, and command your koala to find deals for you even while you’re away.  I don’t know about you, but investing that little bit of time to save a lot of time and money sounds good to me!

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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