October 27, 2011
With the number of social platform options for sharing your status, location, photos and more, there is an opportunity to leverage the existing data to create interesting new experiences. If this sounds a little vague then let me explain. For example, if you own a coffee shop, it may be interesting to showcase some of the latest activity at your local business (i.e., check-ins, photos of your products, videos, etc) to help drive additional social media activity. Aside from being a fun visual, it can serve to remind people to check-in on Foursquare, Tweet or share an Instagram photo.
With this in mind, Washington, D.C. based digital and experiential marketing agency iStrategyLabs is diving into product development of it’s first product called Grandstand. Grandstand is a social data visualization and gaming app that can be used by brands to generate spikes in engagement by encouraging social sharing, keeping your audience, customers — or getting a new crowd of people — excited (say at a sporting event or other venue with a screen connected to the Web). Grandstand aggregates tweets, check-ins, likes, SMS messages and more into a real-time game and prizing platform. The simple games can be played by anyone by engaging in social media activities. Game on!
DJ Saul, the VP of New Ventures at iStrategyLabs, had this to say about Grandstand:
“We want Grandstand to set the standard for audience interaction, from sporting events, to movie theaters, concerts, and events — to digital displays across an urban landscape — by rewarding people for doing what they’re already doing on their mobile devices.”
Grandstand will be on display at the upcoming Digital Capital Week (DCWEEK) festival as a way for the 10,000 or so attendees to engage with the festival via social media. So if you are attending you should see the application everywhere. It will be accessible on the web so you can follow along at home too. I could see this becoming a staple at conferences across the country.
Editor’s Note: Tech Cocktail is a co-producer of Digital Capital Week.
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