Happinin is Using Real-Time Videos to Provide Unbiased Venue Reviews

November 18, 2014

12:30 pm

What’s happening? That’s the essential premise behind the new application Happinin. Currently available Baltimore, MD and Annapolis, MD, the app allows users to discover what’s going on in local venues, helping them to narrow down which bars to go to or which events to attend.

Using real-time visual content via user-generated and -uploaded videos, Happinin offers people with more contextual evidence when it comes to determining whether a particular venue is as good as it says it is. Currently, we rely on services like Foursquare and Yelp to help us make decisions on whether to go to a certain restaurant or a certain bar, but written reviews are subjective; through Happinin, users can make decisions based on real-time video showing what’s currently happening at a bar, restaurant, or event, enabling users to determine on their own whether it’s worth it to go to a particular venue.

“Video is the most powerful and unbiased form of media available and we felt it wasn’t being utilized the way it could be to solve these problems of discovery,” said Happinin cofounder Tyler Kelly. “There are many companies that seek to provide information about the locations around you, but we are striving to provide only real-time, immediately relevant content, arming users with the information necessary to make their first decision, the right decision.”

According to Kelly, there are currently 70 bars and clubs, as well as up to 30 local entertainment venues currently on Happinin, with more venues getting added based on their user demand. On top of the app’s primary feature of user-generated live videos captures, Happinin also provides a list of active daily specials at local venues. Through the app, users can also keep up-to-date with local entertainment, enabling them to keep tabs on local bands, DJs, and special events. Later this month, the company will premier a comment threads feature that will give users a medium through which to interact with local businesses.

“We’re working hard to create a more all-encompassing product and expand into other areas. We want users to not only be able to see what’s happening in their own city, but hopefully at some point across the entire country, or even worldwide.”

Since launching in June, Happinin has amassed more than 3,000 users on their application. The app is available for download now for iOS and Android.

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". Tweet @RonaldPBarba.

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