Harness the Data Explosion with Quid

August 7, 2011

12:05 pm

As the world becomes increasingly complex and information-intensive, organizations need a way to make sense of data and harness it to solve the problems of the future. Predictive analysis startup Quid is helping organizations do just that.                  

Quid creates analytical software for companies, NGOs, banks and funds. Using open source intelligence, Quid captures data, structures it, and enables people to visualize and interact with the information.

Specifically, Quid maps out a sector, such as biofuels or microbiological systems manufacturing. They collect large amounts of data, from the amount of government funding available to number of jobs in the sector. Then, Quid creates a visual representation of all the information on a map. Blue-chip clients, such as Microsoft, pay around $1 million yearly for a subscription to Quid’s insights. These insights guide complex decisions with white space analysis, R&D analysis, and emerging market and technology development monitoring

Quid currently focuses its research on the technology sector. The company received $10 million from multiple investors in a Series C funding round in July. Quid plans to spend these funds on additional engineers and expansion into new industries.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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