May 29, 2014
HealthCare.com today announced that it raised a $2 million founders round of financing to launch an online health insurance search and comparison engine. The Miami-based startup provides solutions for consumers to compare, customize and save money on their healthcare plans. Currently, it has a list of 1.2 million listing profiles, and it attracts 1 million unique visitors per month.
In an interview with The Miami Herald, Jeff Smedsrud, chief executive officer of HealthCare.com, said that the intention of the company is to have the engine ready to go before the next HealthCare.gov open enrollment period in November.
“We are creating a better consumer-driven experience that tailors plans to their individual needs. We are committed to making it easier, faster and more rewarding for people to shop for healthcare,” he explained.
The HealthCare.com domain name was acquired by the company’s current founders in 2006 and has become a leading online healthcare destination attracting more than 1 million unique visitors per month.
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