Miami-Based Announces $2 Million in Funding

May 29, 2014

5:32 pm today announced that it raised a $2 million founders round of financing to launch an online health insurance search and comparison engine. The Miami-based startup provides solutions for consumers to compare, customize and save money on their healthcare plans. Currently, it has a list of 1.2 million listing profiles, and it attracts 1 million unique visitors per month.

In an interview with The Miami Herald, Jeff Smedsrud, chief executive officer of, said that the intention of the company is to have the engine ready to go before the next open enrollment period in November.

“We are creating a better consumer-driven experience that tailors plans to their individual needs. We are committed to making it easier, faster and more rewarding for people to shop for healthcare,” he explained.

The domain name was acquired by the company’s current founders in 2006 and has become a leading online healthcare destination attracting more than 1 million unique visitors per month.

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Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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