Heidi Sieck is Using Technology to Transform Her World

January 30, 2014

2:56 pm

Before serving as the COO at Democracy.com, Heidi Sieck spent her time leading the 311 Customer Service Center in San Francisco. It was, according to her, a truly impossible project that consisted of aggregating 2,500 listed telephone numbers, 70 agencies and organizations, and duplicative services.

But she was determined to get it launched, and she did. However, despite the success of mastering an impossible project, Sieck found herself burned out and miserable. And so one day while reading Thoreau’s Walden, she realized everything she was doing was motivated entirely by ego.

“I wanted to prove that a young woman from rural Nebraska could kick ass and do a totally impossible project,” says Sieck.

Sieck revisited her life and started thinking about what role technology plays; what she came upon was that technology truly has the possibility of transforming things at their very foundation. So she recalibrated her purpose to seek work at foundational projects and strike at the root while elevating women to power positions. Sieck talked about how that change eventually led her to Democracy.com at TCWEEK in January.

Here is the video:

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Will is a Senior Writer with Tech.Co, based out of America’s Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He’s the resident Android junkie and will be happy to tell you why you should switch to the OS. When he’s off the clock, Will focuses his literary talent on the art of creative writing…or you might find him surfing in Ocean Beach.

Follow Will on Twitter @WJS1988

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