HelloWallet Secures 200,000 Members, Serving 7 Million Workers Since May

September 14, 2011

8:00 am

HelloWallet, the Washington, DC-based financial guidance startup, which we covered previously, announced today they have sold over 200,000 memberships to leading employers since launching their full application in May. HelloWallet will help hundreds of thousands of employees manage their financial life by providing personalized financial guidance that saves them money and helps them pay down debt. People like to save money, so it’s great to hear employers are helping facilitate it.

HelloWallet CEO Matt Fellowes had this to say about their successful customer on-boarding:

“Being able to increase savings contributions is an incredible value proposition for companies that are focused on making their retirement programs successful and improving workforce well-being.”

HelloWallet also announced that they have formed new partnerships over the last 2 months with employee benefits providers that collectively serve over 7 million U.S. workers, which will roll-out through 2013. That’s a lot of employees in a short period of time. Staying true to its mission, HelloWallet has built on the success that its beta service had in improving employee retirement savings contributions and overall financial wellness.

Additionally, HelloWallet continues to roll out new features that help their members save more money. For example, HelloWallet recently announced daily personalized financial advice that will be incorporated into the daily news feed members receive when they log into the application. We expect new features will continue to be rolled into the product as it continues to evolve.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups.

Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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