HitchRides Launches In DC To Take On TaxiMagic & Uber

October 12, 2012

2:04 pm

Transportation is an industry that is prime for innovation. Previously, we have talked to the founders of Uber and TaxiMagic, two front runners in the mobile black car and taxi markets. But today someone new is entering the space.

Hitch, a DC based startup, launched at Distilled Intelligence to offer users the ability to flag a taxi via the mobile application. They are currently focused on the DC taxi market, which has been tough for Uber due to governmental restrictions and lawsuits. Taxi Magic, another DC area company, was an early entrant into the space by working with taxi companies to offer hardware for taking on mobile transactions and fleet management. Hitch takes a slightly different approach as they have been working directly with the taxi drivers. Uber has launched similar services for taxis in Chicago.

The technology team is being lead by Barg Upender, a serial entrepreneur who previously built a mobile development shop in the DC area. Upender has been building and testing various apps over the past couple of years, so when asked why he shelved some previous projects for this one, it was very clear it was about traction and revenue. HitchRides makes money every time a taxi rider connects with a taxi using his system and despite the competition, opportunity still abounds.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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