December 10, 2015
Online business owners have many reasons to cheer as they move further into the holiday shopping season. In fact, mobile sales trumped desktop sales for the first time during Black Friday. Even better for entrepreneurs without a storefront is the news that internet sales altogether surpassed in-person shopping. In other words, every company needs to begin taking advantage of mobile shopping technology.
Here are five points that everyone should consider throughout December and as they begin planning next year’s Black Friday marketing strategy:
Mobile Sales Shot Up by 400 Percent
In just one year, the amount of people who purchased something on Black Friday from a mobile device increased by 400 percent. This means that the sky is the limit for mobile sales, but you will need to be prepared to take advantage of this opportunity. Fortunately, full-service Internet marketing companies can help you get the most out of the holiday season; as Exults founder Zach Hoffman told the Huffington Post,
“Black Friday is proving why Mobilegeddon existed in the first place.”
Brick and Mortar Stores Are Unable to Compete
In the past, traditional stores attracted mobs of people who were looking for the best prices of the year. This marketing strategy has now been undermined by comparable online sales, which led to a decline of 1 million shoppers in just one year. This already showcases a dwindling consumer interest in participating in-person at Black Friday events, and there is every indication that things will continue to get worse for brick and mortar stores.
Amazon is Leading the Online Shopping Trend
It may seem impossible to compete with Amazon for Black Friday shoppers, especially when you consider that they reported their single best sales day on Black Friday 2014. However, Amazon actually opens up possibilities for every online business. After all, the e-retailer encourages people to shop online instead of in-person, and this provides a larger base of consumers for you to attract with strategic mobile marketing.
Smartphone Usage is Soaring
In 2011, only 35 percent of Americans had a smartphone. Four years later, this number has jumped to 64 percent, and there is no indication that this fast-paced increase will slow down at any point in the near future. The majority of smartphone owners rely on their mobile device to provide them with their primary source of Internet access, and this naturally means that they will research new items and make purchases from the palm of their hand. Without a solid mobile marketing plan in place, you will miss out during the holiday season.
Online Stores Made $4.45 Billion in Two Days
Thanksgiving and Black Friday are now synonymous with sales, and online retailers that have already embraced mobile marketing were able to bring in a combined $4.45 billion this year. This is an increase of $623 million versus 2014, and there is no reason to believe that next year will not see even bigger gains. Additionally, there is still a lot of room left for holiday sales throughout December. This presents a big opportunity for online companies of all sizes.
Be aware that mobile marketing does require a strategic approach. The reality is that simply having an online store is not enough to attract consumers. Entrepreneurs will be best served by identifying their target market and reaching out to them specifically. Google AdWords makes this possible through location and keyword based targeting, and you can also turn to social media and the assistance of a proven Internet marketing company. The best part is that this type of advertising is typically much more affordable than the print, TV and radio ads that traditional stores still utilize, which makes the entire situation a win-win for smaller businesses.
Image Credit: by Japanexperterna.se, via Flickr
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