March 29, 2011
Scenechronize, a web-based production management system, has raised $5M in financing to further integrate their solution into Hollywood film and TV productions. They also named veteran Hollywood director David Semel to join its board of directors.
Based in San Francisco, CEO Hunter Hancock is also opening a new office in Burbank for its sales, marketing and customer support staff, which makes sense as that’s where the majority of their market resides. Scenechronize is currently being used on-set with the film Mission: Impossible 4, and recently did Battle: Los Angeles and No Strings Attached, in addition to some TV projects.
The management system automates production information workflows, streamlines communication amongst the crew and provides an online, virtual hub for the information factory that is the production office. Scenechronize automates the digital distribution of scripts, sides, call sheets, prep memos, location maps, welcome packets, etc. Apparently, like most businesses, this information is typically exchanged via phone calls, email and even good old-fashioned memos. Hancock looks to expedite and streamline the process, bringing production houses a new tech-edge – and make them a bit more green as they reduce paper.
“scenechronize is the future of production. When all of a production’s information is digitized and available for review and collaboration no matter where you are, the creative process has been permanently altered, and vastly improved,” said David Semel, who is directing the new Bad Robot pilot, “Person of Interest”, for Warner Bros. and CBS. Other directing credits include “No Ordinary Family”, “Heroes” and “House”.
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