October 23, 2014
Kevin Adler and Erika Barraza have adopted a simple mission: repurpose a bit of technology to dispel myths and build understanding around the homeless. It’s what fuels their initiative, The Homeless GoPro Project, and the duo has fused it to the world of technology to inspire social good.
To that end, Adler and Barraza recently launched an Indiegogo campaign to fund their project. According to them, homeless people don’t have a great reputation in our society and are almost always defined by what they lack. They think that everyone deserves to tell their own story in an honest way.
Adler and Barraza are seeking $30,000 of funding, and with 44 days left on the clock they’ve already reached $2,440. If the project is funded they’ll be able to widen the scope of their travels across the US with their trunk full of wearable cameras to be outfitted on homeless volunteers. The whole point of this is to capture the world a homeless person lives is as they see it.
“Thanks to a donated camera from GoPro and together with a committed team, I started the Homeless GoPro Project to increase awareness and dispel myths of what it’s like to live on the streets, from the firsthand perspective of those who do. To enable the non-homeless to walk with a homeless person for a few moments,” Says Adler.
Let’s take a step back and examine the bigger picture at play with The Homeless GoPro Project. This is humans interacting with technology on a macro level, taking it well beyond downloading another app for their phones. Bringing social good into the mix is something a lot of entrepreneurs, accelerators, and competitions want to do because it makes our interactions with technology very real to life.
Technology in the right hands has an almost unmatched power to make a quantifiable change in the world, and Adler and Barraza recognize that. They’ve tapped into social good, but have also tapped into the wearables market via the GoPro camera they secured via a collaboration with another company. And now they’re crowdsourcing both funds and opinions on their project. Very well done, says I.
If you’re an entrepreneur and you’re looking to implement an aspect of social good into your company, this isn’t a bad model to study. We’ll keep you updated on how The Homeless GoPro Project fares as the Indiegogo campaign winds down.
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