Homesnap Uses Big Data and New Snap Feature to Build a Mobile Real Estate Platform

March 6, 2013

3:59 pm

Washington, DC-based Homesnap is set to unveil a powerful new mobile real estate platform at SXSW Interactive. The company, which was formerly Sawbuck, is calling itself the first real estate platform built specifically for the mobile era.

This launch integrates big data, mobile-friendly home search, and a built-in social graph – called “Snap” – which lets consumers snap a picture of any home to find out all about it.

While other real estate apps are often simply a “lite” version of their original website, Homesnap lets you browse, discover, and curate homes in the real world. A simple snap of a photo allows you to harness big data, from tax records to school boundaries to complete MLS data – not to mention one of the most important things house hunters are searching for – photos.

“Last year, we created the essential mobile real estate feature: just snap a picture of any home to find out all about it, like Shazam for homes,” says Homesnap cofounder and CEO, Guy Wolcott. “Over a million snaps later, consumers have embraced the power of the snap as the beginning of their real estate journey. Now we’ve built an entire brand and platform around the magic and fun of that remarkable feature.”

Homesnap also aims to make home buying social, with the introduction of a built-in social graph and Instagram-style photo stream. Users can easily add friends from Facebook, Twitter or their smartphone’s address book, making it simple to trade snaps, comments and recommendations with their friends, family and extended social communities much as they do today in the real world. “Home shopping in the real world is collaborative, and Homesnap is the first app to make that collaboration simple, even fun,” says Wolcott.

Find Homesnap at SXSW at the Entrepreneur’s Lounge at Fogo de Chao on March 9th at 5:00 pm, at the TechCocktail Startup Celebration on March 10th at 6:00 pm, or online at

To download the Homesnap app, visit

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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