Sleep Right with HONGi, the World’s First Truly Customizable Smart Mattress

May 17, 2017

10:30 am

As an entrepreneur, you might not realize how important sleep is to your success. Despite your lack of knowledge, study after study has been conducted, showing that a good night’s rest can do wonders for your productivity. But even if you’ve finally decided to stop burning the midnight oil, a low quality, mass-produced mattress could be preventing your from catching some much-needed Z’s. Fortunately, one company is looking to change that.

Boston-based HONGi has created the world’s first truly customizable smart mattress in hopes of quelling your night time woes. Through their online customization program and algorithm, HONGi is able to work with customers to compile and present the perfect mattress at an unbeatable price, in only a few minutes.

“While millions of mattress options exist, there is no solution that allows you to make cost effective changes in the days, weeks, or years down the road,” said Daniel Bitran, president of HONGi USA, in the Indiegogo campaign video. “This is the reason we were driven to create HONGi.”

How comfortable is it really though? Well, that’s up to you! HONGi’s flexible multi-layer premium mattress design allows customers to create up to 27 different combinations, and couples can even design two separate halves of the bed based on their needs. No more tossing, no more turning, no more bothering your significant other to move over because the sweet spot doesn’t fit two people. Plus, with a number of smart features, including a connected app, you can track your sleep strategy and make changes if it’s not working for you.

Tired of going to mattress stores and dealing with haggling, shipping, and delivery? You’re not alone. As someone that has dealt with salesmen explaining that “you can’t sleep on a business card,” I understand the burden of finding a new mattress. HONGi finally fixes that by delivering your fully customized mattress in a box to your home. With a simple fold-up frame and your rolled up mattress, there will be no question that HONGi is the simple, comfortable alternative to your current situation.

HONGi has launched an Indiegogo campaign in hopes of spurring enough interest and raising enough money to make these mattresses the new standard. Although super early bird models are all sold out, you can still lock down your new bed for only $599, which kind of seems like a no-brainer.


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Conor is a writer, comedian and world-renowned sweetheart. As the Assistant Editor and Writer at Tech.Co, he’s written about everything from Kickstarter campaigns and budding startups to tech titans and innovative technologies. His background in stand-up comedy made him the perfect person to host Startup Night at SXSW and the Funding Q&A at Innovate! and Celebrate, posing questions to notable tech minds from around the world. In his spare time, he thinks about how to properly pronounce the word "colloquially." Conor is the Assistant Editor and Writer at Tech.Co. You can email him at

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