April 14, 2015
Social aggregation and visualization platform startup, Fliptu, announced that they have raised $1.2 million in seed funding. The round is lead by Scout Ventures and includes Rick Dalzell, amongst several other angels. The funding will enable the company to exit from beta into full release.
Fliptu has been the social aggregation platform of choice for many of the music and entertainment industry’s biggest names, having powered campaigns for Jimmy Kimmel Live, Britney Spears, American Idol Tour, Maria Sharapova, Keith Urban, KISS, and Matchbox 20.
“Following our debut at the 2014 SXSW Accelerator Competition, we’ve relentlessly focused on refining our product and servicing our clients in the music and entertainment industries. This funding will enable us to bolster our product team and focus on expanding into new verticals,” says Fliptu’s founder and CEO, Jeremy Gocke.
Fliptu’s platform offers brands and creators an affordable suite of DIY social aggregation tools. These tools vary from social page generator to hashtag aggregator.
Fliptu also features a single dashboard for brands and agencies to easily create and manage campaigns across multiple brands. Monthly subscriptions vary from $9 to $799.
“We are always looking for ways to keep our fans uber-engaged before, during and after the live event. With fans having a hard time keeping up with all the tour media being shared across multiple social platforms, it seemed like a no brainer to integrate Fliptu’s concert social hub to centralize all things artist and tour related to give fans that easy, one-stop shop to consume all the real time concert media.” Nick Lippman, Partner at Lippman Entertainment, whose clients include George Michael, Matchbox Twenty,and Rob Thomas.
Social aggregators like Stackla and Tint are currently available in the market. But Fliptu is leveraging the “celebrity factor” to come out on top of competitors. According to Gocke, over 15,000 brands have used the Fliptu platform to create campaigns.
“We’re very fortunate to get tons of traction with influencers in music & entertainment very early on; now focused on going wide into other verticals with the funding,” explains Gocke.
Image Credit: Tax Credits on Flickr
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