February 28, 2012
It’s movie night. You choose the movie, the date and time, and invite your closest friends. All of your closest friends.
Tugg, a collective action web-platform, is enabling people to host movie night at their local movie theater.
“Our personal work with filmmakers inspired us to create Tugg to compliment the traditional methods of theatrical distribution and exhibition. We felt there was a real opportunity to develop a platform where films and theaters could benefit from having a guaranteed audience in place for screenings, helping to reduce uncertainty about whether a film could find an audience,” says Tugg co-founder Nicolas Gonda.
Some of the filmmakers that Gonda refers to are of the company’s board of advisor,s including writer/actor/director Ben Affleck, writer/director Richard Linklater and writer/director Terrence Malick.
How it works: Pick a movie from the Tugg library, add special features (e.g. short form content or special introduction), pick a date and time for your movie, choose from the participating theaters around you (including recent partnerships with AMC, Cinemark, and Regal Cinemas), set the price, and then share.
Best of all – the event is risk-free for all parties involved. Tugg sets a minimum threshold for tickets to be sold leading up to the event. If you’re not able to garner enough interest prior to the deadline, the plug is pulled and the theater avoids wasting valuable inventory (open seats) while the movie planner avoids hosting a busted party.
For Gonda, instead of building more online communites, Tugg wants to use technology to better serve communities offline (formerly known as face-to-face interaction). “We believe that advancements in the digital space are definitely moving towards helping enhance our social lives offline, which is exactly what Tugg is doing,” Gonda continues. “We’re helping folks take their online communities, interests and passions, and channel them into real, offline events.”
This Austin-based startup is a finalist in the SXSW 2012 startup accelerator program for the category of entertainment technologies. Naturally, I was curious as Gonda’s thoughts of what trends to look for from this year’s event: “There is going to be a particular emphasis placed on using data for personal curation in the digital space. Companies and organizations are realizing that they have the ability to cater very closely to what their consumers and users want based largely on shared information.”
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