September 12, 2015
A marketing budget is not as easy to deal with as you may believe. That is mainly because of the fact that most of the plans created do not include all the variables that are necessary. Unfortunately, many of the marketing campaigns that are created these days end up consuming way too much cash, which is definitely not what you want at the end of the day.
As you can easily imagine, this is a really complex topic that can be discussed from many points of view. However, some mistakes are much more common than others. With this in mind, here are some things that you will want to remember about your marketing budget.
You Have to Track Every Expense
The common approach is to have the budget and then spend on things that are seen as necessary, when they appear. This is definitely not a correct approach. You need to basically track both the expenses that exist at the moment and the expenses that would appear. For instance, when you invest in Facebook ads, you need to set a budget. However, if a great opportunity appears, you will want to have some money aside and pay for that. Also, if you are faced with a situation in which you keep paying for services and you do not track those, you can end up with huge problems.
Analyzing Results for Creating Spending Patterns
One big problem with marketing budgets is the fact that they are not optimized based on results. While this is not at all something that is easy when using more advanced concepts like evangelism marketing, with most options you would use, the results can be tracked. Obviously, the most important part is tracking conversions. When you do that, you know what marketing campaigns have better results. Use that to your advantage so that you can easily maximize results and spend only on what works.
Scheduling Analysis Sessions
A really good marketing campaign will not last just a couple of days. In many cases we are talking about weeks or even months. Because of this, it becomes really important to analyze all the expenses and results on a weekly basis. The good news is that you can so easily automate the process. When the system is set up properly, you just need to spend around half an hour per week to track results and analyze the situation you are in.
Determining Long-Term Marketing Budgets
This is a mistake that startups tend to make when marketing. Your marketing budget needs to be a part of the profit that you make on a monthly basis. A problem that normally appears is just using the same amounts every single month, without taking profits into account. This is definitely a mistake. You have to adjust the marketing budget every single month. Sometimes you have more money available while in some months you should not spend as much as in the past month.
The bottom line when referring to marketing budgets is that it is vital that you properly analyze the situation you are in at the moment. When you know everything, it is really easy to adjust.
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