January 31, 2015
It is common for people to think that social network use in the office is wrong because it will distract employees from their duties. While this can be true in some cases, there are some situations where they can actually be (very) positive for the work’s journey and even bring improved results.
Some social networks are actually targeting the business world with their services, but this article will focus on different aspects where they can be positive for employees (and employers). Let’s look at some of the ways through which social network use can be positive at work:
1. They Can Increase Creativity
Getting to know the ideas of the people you follow on social networks, and even laughing at their puns or jokes, can turn out to be good sources of inspiration to resolve complex situations occurring in your team’s everyday life. For example, Tumblr has lots of visual content that can be useful, especially for people dealing with design or decoration.
It’s just a matter of adaptation and knowing how to filter content and its sources.
2. They Value Dialogue and Improve the Notion of Cooperation
All the content sharing and the discussions found on social networks can become positive aspects for the work environment. When it comes to teamwork and engaging in a given debate raised by someone in the group, there’s value in researching the topic and expressing a certain point of view; these are important tasks to ensure that work projects are successful, especially when professionals think differently.
Engagement in social networks show that people want to collaborate with each other and are willing to listen to other views on the subject. One has only to remember, though, that the colloquial and (sometimes) abbreviated speech used online is not well suited for the work environment.
3. They Develop Networking Skills
Besides Linkedin – the most popular way for people to get in touch with others from the same work niche – other social networks can also serve as options to chat about a specialty or to discuss the current conjuncture of the market. Connect is an example of that, a not-so-traditional social network that aggregates contacts from your other social accounts and presents them in the form of a map. An interesting feature of Connect is that it warns users when their contacts are nearby (it does this through the use of geo-located posts and other methods). It is available for iOS and for web use, with an Android app on the works.
In your opinion, what are some other benefits coming from the use of social networks in the work environment? Let us know in the comments.
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