July 10, 2015
If you haven’t figured it out by now, one of my favorite things is finding awesome crowdfunding campaigns. I think it’s absolutely fascinating what people choose to fund, why they do it, and what they get in return.
Sometimes the campaigns are wacky and just plain weird. Other times we see amazingly heartfelt stories being told on crowdfunding platforms. Regardless, all crowdfunding campaigns have one thing in common: they’re interesting and oftentimes cool.
I came across a Kickstarter campaign for the iblazr 2 which currently has seven days left on its clock. Now, like most cool things on Kickstarter, this one has been funded well past the initial funding goal to over $180,000.
The iblazr 2 is an attachable flash device that works with any iOS or Android device and power up your basic, normal stock camera flash. It’s also fueled by Bluetooth and can be used as a remote flash up to 80 feet out.
You can also pair the iblazr 2 with your phone directly thanks to that same Bluetooth tech. To that end users aren’t restricted to only one device, but can actually add as many as they want to get the best situational lighting.
The design team didn’t stop at just those features though. You can adjust the temperature of the flash, alter the brightness, and you get about 300 flashes per charge. Oh, and it doesn’t create red-eye in photographs – icing on this cake.
Even though any native camera app can sync with the iblazr 2, the team is still dedicated to building out an app of their own in Spotlight. It gives users control over the manual adjustments for white balance, focus, exposure, and ISO. Both iOS and Android will have their apps by the end of summer.
No question at all, it’s incredibly impressive. What sells me on this team though is their marketing prowess. It’s not something you would notice right off the bat perhaps, but let me ask you a question. How many of the photos on their Kickstarter campaign page are of selfies?
There isn’t an overbearing amount of selfies, but I think it’s safe to say they constitute a little less than half of the photos. When it comes to marketing your brand, startup, idea, or product, you have to know what’s trending with your audience.
In this case, the iblazr team recognized that highlighting the selfie shot, while not downplaying the other applications, were what will draw a lot of their potential audience into the campaign to donate. Obviously it worked out pretty well for them.
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