July 8, 2013
ID.me, the digital verification network that allows users to prove group affiliations online, announced their official launch today. This marks the third venture founder Blake Hall has embarked upon, but ID.me remains inherently connected to his other two – TroopSwap and Troop ID.
TroopSwap offers flash sales and discounts exclusively for the military community, as well as a list of ID.me partners. Troop ID is a credential issued by ID.me that allows verified members of the military community to access programs intended exclusively for members of the military community.
ID.me consists of a unique e-mail and password combination created during registration. Once you verify your affiliations, you can attach credentials to your ID.me account for exclusive benefits at any participating ID.me site.
“Since the inception of the Internet, trust has been a key issue that has prevented faster adoption of technologies and services like online payments,” says Hall. “While anonymity will always be a prized attribute of the web, we believe that individuals should be empowered to prove things about themselves in an easy, secure, and privacy-enhancing way when they wish to do so.”
A host of security features guarantee the safety of your uploaded data, and once your group affiliation has been verified, you can start using your credential. Claiming discounts on sites like Under Armour is simple and operates similarly to PayPal.
“I am very excited and proud of the team because ID.me solves these problems by putting individuals in control of how, or if, their data is shared online,” says Hall. “This also helps protect brands from fraud and abuse.”
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