New Mexico-Based Ideum Uses Technology to Educate and Entertain

January 31, 2017

8:30 pm

Education in this country is in need of a serious overhaul. Fortunately, Ideum is changing the way we experience educational exhibits by using high-tech, interactive displays to capture our attention. You probably remember the museum exhibits of the past: quiet hallways showcasing static displays with a little text to tell you the story. It’s informative, but not very entertaining or eye catching.

Imagine instead, an eight foot high and twenty foot wide, 3D video wall with animated dinosaurs who can follow your movements, including a Tyrannosaurus Rex that will roar while looking straight at you, and a pack of Velociraptors that can chase you across the screen. The dinosaurs mimic the movements of visitors, giving them an interactive experience. The DinoStomp project, completed for the Fort Worth Museum of Science and History, was one of Ideum’s most ambitious projects to date.

Ideum is based out of Corrales, NM, a stone’s throw from Albuquerque, and is in the business of creating tech-based experiences for visitors of public spaces, museums, and cultural organizations. They also provide brand experiences for fortune 500 companies, innovative nonprofits, and top brands. However, Ideum wasn’t originally born in New Mexico. It was actually started in California.

“We were doing a project for Chaco Culture,” said Jim Spadaccini, founder and CEO of Ideum. “We found ourselves in New Mexico a lot, working on the project and we really liked it. As soon as the time was right, we moved the business.”

Now the company is seventeen years old and going strong with over 40 employees, helping them to compete against larger firms.

“On a micro level, we replicate what big companies do, with more control over the experience,” said Spadaccini.

That’s because Ideum holds everything they need for their projects in-house. They manufacture the hardware, create their software, and employ their own photographers. They have everything they need to design, build, and create from the ground up.

Another example of their projects includes The Great Inka Road created for the Smithsonian Museum. Multiple users can make informational choices at the same time around an 84″ Touch Table and can view images, data, and video about the ancient city of Cusco, Peru as it looked in 1531.

Ideum isn’t just known for developing designed experiences, they also designed and built their own line of Touch Tables that use Ultra High Definition displays, with 3M™ touch technology. Most of the parts are manufactured in New Mexico and the interactive table has been sold and distributed all over the world.

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AKA Author of pain, but only on the roller derby track. Off the track, I take the pain out of writing. Writer, trainer, and entrepreneur; I get small biz.

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