IM Meets Twitter With Joint

May 25, 2011

3:57 pm

Imagine the freedom of using IM over Twitter–minus the constraints of Twitter. Joint is a new platform that lets you have engaging and flexible conversations without the restrictions of Twitter messaging.

Joint is an Instant Messenger built on top of your existing Twitter social graph. It lets you have live chats with anyone on Twitter, whether it’s a 1:1 chat or a group chat.

Sometimes you don’t want your conversations to be publicly available for all the Twitterverse to see. Because Twitter is a broadcast medium, as well as an asynchronous message delivery service, it can be difficult to have intimate or synchronous conversations with your contacts on Twitter. Joint solves this problem by substituting your @reply-based conversations into an engaging IM session.

For example, if you are a brand trying to resolve a customer’s complaint on Twitter, @replying back and forth will most likely not get things done quickly. In this case you need a synchronous communication method, like an IM. Joint can help you get the job done.

Joint is helping people take Twitter communications up a notch in their business and personal conversations. You can connect with Joint at Tech Cocktail San Francisco tomorrow night.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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