Important Lesson from $2.45 Million Purchase

December 12, 2012

3:00 pm

Entrepreneurs know that having a solid domain name can make or break their startup’s success. If your URL isn’t short, easy to remember, and relevant, it can have a big impact on traffic and company branding.

That’s why many businesses dole out big bucks to get their hands on the right URL. In 2011, social enterprise software company Salesforce purchased for an impressive $2.6 million. This year, the largest purchases were those of and, each of which sold for $1 million.

But a new purchase just announced by marks one of the biggest domain sales in history. The company just bought the domain name for $2.45 million, making it one of the top 30 URL sales ever. will act as a global financial portal for novice and semi-professional investors and traders – perfect for the entrepreneurial crowd. It will feature quotes, charts, breaking financial news, tools, analyses, and more. The site seeks to differentiate itself from competitors Reuters and Bloomberg by offering all content and tools completely free to its global customer base.

“Our goal is to be a one-stop shop for active financial traders and investors worldwide by providing streaming real-time data, powerful analysis tools, and the most user-friendly and language-accessible site of its kind,” says CEO and founder Dror Efrat. was already one of the top 40 financial websites in the world. Launched in 2007, it has garnered 3.6 million users per month. Now, has 70 employees and offices around the world, including in Madrid and Tel Aviv, and will be available in 18 languages.

Only time will tell if the financial site sees continued growth, but the purchase of a sleek new URL comes with an important lesson for entrepreneurs to remember: always use 301 redirects. A 301 redirect is a permanent redirection of your content, meaning all qualities – traffic value, PageRank, etc. – will be passed on to the new URL. Google’s index will remove the old content and replace it with the new content.

Did you like this article?

Get more delivered to your inbox just like it!

Sorry about that. Try these articles instead!

Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010). Find Heather on Google+.

Leave a Reply

  • (will not be published)