Improve Site Speed Using Google’s PageSpeed Tool

May 1, 2015

10:00 pm

If your website is slow, you’re losing revenue.

Don’t believe me?

Let’s take a look at a case study for proof.

Urban Podiatry is a small practice located in Columbus, Ohio. For the past few months I’ve been helping them grow their business with SEO and web analytics.

For each of my clients I set up an SEO focused Dashboard in Google Analytics. One of the reports in the Dashboard measures page load time, as slow loads drive down rankings in Google.

In early February I noticed their home page was taking over 10 seconds to load.

load-time-before

 

After seeing this, I dumped the URL into Google’s PageSpeed Insights (a free tool detailing technical issues holding a site back from optimal load times).

The tool notified me of the following issues:

  • Unoptimized images
  • Heavy JavaScript above the fold
  • Slow server response time

After fixing these issues, site speed decreased from 10.47 to 2.42 seconds.

load-time-after

 

More importantly, conversions increased by 105.05% in just one month.

converion-increase-1

 

It’s that easy!

Wait – no, it’s not.

If you haven’t used Google’s tool, try it out here:  https://developers.google.com/speed/pagespeed/insights/.

You’ll notice the insights it returns are technical. If you aren’t a web developer, the recommendations are difficult to understand.

Failing to understand the results drives up the cost to get them fixed. Web developers are like mechanics – if you can’t identify what’s wrong, they’re going to charge you accordingly.

That’s why I put together the infographic you see below. It walks you through each of the 10 PageSpeed Insights in plain English. Now, you can properly identify and understand what’s slowing down your site.

Page-Speed-Infographic

 

Infographic Image Credit: Webris SEO Agency

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I am a digital marketing consultant with over 8 years of experience working with companies like Target, Best Buy and the Department of Defense. I also hold a Masters in Business Administration and Masters in Communications.

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