May 1, 2015
If your website is slow, you’re losing revenue.
Don’t believe me?
Let’s take a look at a case study for proof.
For each of my clients I set up an SEO focused Dashboard in Google Analytics. One of the reports in the Dashboard measures page load time, as slow loads drive down rankings in Google.
In early February I noticed their home page was taking over 10 seconds to load.
After seeing this, I dumped the URL into Google’s PageSpeed Insights (a free tool detailing technical issues holding a site back from optimal load times).
The tool notified me of the following issues:
- Unoptimized images
- Slow server response time
After fixing these issues, site speed decreased from 10.47 to 2.42 seconds.
More importantly, conversions increased by 105.05% in just one month.
It’s that easy!
Wait – no, it’s not.
If you haven’t used Google’s tool, try it out here: https://developers.google.com/speed/pagespeed/insights/.
You’ll notice the insights it returns are technical. If you aren’t a web developer, the recommendations are difficult to understand.
Failing to understand the results drives up the cost to get them fixed. Web developers are like mechanics – if you can’t identify what’s wrong, they’re going to charge you accordingly.
That’s why I put together the infographic you see below. It walks you through each of the 10 PageSpeed Insights in plain English. Now, you can properly identify and understand what’s slowing down your site.
Infographic Image Credit: Webris SEO Agency
Did you like this article?
Get more delivered to your inbox just like it!