August 24, 2016
If you didn’t know already, your website’s loading speed plays a crucial role in the user’s experience and ultimately, the business’ growth. In a recent report by Akamai, 47 percent of the online population expects their webpage to load in no longer two seconds. Perhaps more importantly, 40 percent will close a website if it takes longer than that. Whether increased mobile usage or decreased attention span is the culprit remains to be seen, but if you want to keep customers, you need a fast website.
With an expected average loading time of 7.72 seconds for most websites, many online businesses often lose out on the opportunities to convert visitors to actual paying customers simply because of the slow loading times. On the other hand, companies that invested in optimizing their website speed are cashing in on consumer preferences for faster websites.
So, how do you optimize your website’s speed to improve on your traffic conversion? Let’s review some of the factors that affect your website loading speed and see how you could best optimize them accordingly.
How to Improve Your Site’s Loading Speed
How do you know if your web host isn’t performing well? By monitoring the server’s, you may identify whether the site’s loading speed is caused by the website. Using free tools such as Bitchacha helps you monitors the response time of the web server itself so you’ll know if your host is not performing at its optimal capacity. If these problem arise, what are you going to do?
Fortunately, there are several ways to speed up your site without changing your web host even if your web host isn’t performing that well. Let’s explore the simple ways you can improve your site’s loading speed below:
1. Reduce the HTTP Requests
Each action available on a website requires an HTTP request. When your web host lacks the efficiency in handling HTTP requests, just lessen the number of HTTP requests. It’s that simple!
This can be done using multiple style sheets in one file or by using CSS instead of images to design your website. You may also consider reducing the number of scripts for your webpage so that your server does not need to handle too many requests than it could usually handle.
2. Remove Unnecessary Plugins and Add-Ons
For many hosts, plugins are quite difficult to handle. If a certain plugin is low quality, it’s going to slow down your whole website.
Do a complete evaluation of the plugins you have and see which ones can be taken out. For those using WordPress, you may want to download P3, a tool that helps you evaluate each of your plugins.
3. Enable Browser Caching
Another way to optimize your website’s loading time is to enable browser caching. By doing so, you will allow your visitors’ browsers to store cached resources.
This way, your viewers will already store some of your site’s information in cached form so that most elements will not have to load up again on their next visit in your site. You can do this by using the specific codes on your website.
4. Monitor Your Website Speed
Testing is the best way to guarantee your website is always running well. By monitoring the speed, you will know how to optimize your website properly and adjust them in real-time.
Some of the most recommended website speed monitoring tools are Bitcatcha, Pingdom and Google’s PageSpeed Insights. These tools can help detect your website’s speed and usually provide recommendations on how to further boost it.
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