Improve Your Startup’s Reputation With BrandYourself

May 21, 2013

3:00 pm

Every startup or business owner has concerns about their online reputation. However, when you’re in the beginning of launching your business, it can be difficult to find room in your budget for your branding strategy.

BrandYourself makes brand management simple and effective for startups. Typically, when you’re first starting your business, you don’t have a large budget set aside for marketing and branding. With the help of BrandYourself, users can make the most of their branding strategy through this affordable reputation management platform.

According to Patrick Ambron, cofounder and CEO of BrandYourself, nearly half of adults in the U.S. search for a business online before they become a customer. Of that group, 45 percent of people have ignored a business because of something they discovered about them during their online search.

The online reputation of a startup or small business is often determined by the first impression their search results make on people who Google their brand. When a person searches for your business, your reputation can easily be ruined by one negative review that made its way to the top of Google’s results list. By implementing BrandYourself into your branding strategy, you can be in control of what people see when they search for your business.

BrandYourself provides you with an optimized profile that allows you to publish relevant content about your startup. For anything from your website to your social networks, BrandYourself helps you create your own personal “hub” that consists of everything you want people to know about your startup’s mission and the services it offers.

Not only can you have control of the content that represents your startup’s brand, but you can also optimize your existing results. BrandYourself helps make your existing content easy for search engine users to find. Whether it’s changing the titles of your content to searchable phrases or changing the structure of your website’s URL, BrandYourself makes it possible for you to optimize your content to make your startup become more search engine-friendly.

If you want to take your startup’s reputation to the next level, consider investing in BrandYourself’s concierge option. If there’s something you can’t fix yourself for your startup’s reputation, concierge can step in and immediately fix your results. This gives users the ability to have dedicated professionals managing their online reputation without the outrageous fees of typical reputation sites.

BrandYourself is the first do-it-yourself platform committed to making it easy for any business to take control of their Google search results. To learn more about how you can put your startup’s reputation back into your hands, visit BrandYourself for information about their free and concierge plans.

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Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010). Find Heather on Google+.

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