6 Indispensable Tools for Content Marketers

May 30, 2016

6:00 pm

While content marketing is certainly high on everyone’s agenda, most businesses also admit that it’s extremely time consuming as well, meaning you need to optimize the dragging routine if you are not yet ready to hire a dedicated team.

Luckily, there are a growing number of content marketing tools to suit any type of task, niche and budget. Here are the six of them to help you save time, money and yet achieve better results.


One of the main goals of content marketing is to fill in the educational gap existing in your niche based on the demands of your potential customers. Hence, to avoid operating in the blind zone, use Serpstat to get the exact keyword suggestions for your niche, analyze their popularity, scope the competition and get your new pieces ranked and discovered.


Serpstat will provide you valuable keyword suggestions based on the broad term you input e.g. “content marketing”. You can opt to choose “Only questions” to see what kind of major concerns your target audience is facing and how you can come to solve them.


Do you want your content to be ahead of the competitor’s curve? Trendspottr is a great tool that helps you tap into the existing web and social media trends. You can monitor and receive early signals on the upcoming topics, research and take advantage of popular hashtags and connect with rising influencers early on. The tool offers profound analytics functionality to measure each trend, down to specific emotions e.g. excitement or fear. If newsjacking is part of your growth hacking strategy or you simply want to make a name as the industry trendsetter – this tool is for you.

Atomic Reach


Measuring and optimizing the impact of your content is they key to getting higher ROI from your content marketing. Atomic Reach is the tool to help you with that. It analyzes your content and makes accurate predictions of the possible impact based on over 20 different factors. Your piece receives a rating between 0 and 100, along with actionable advice on how to improve different areas of your copy. You can make quick changes using the built-in-editor and afterwards scale your content based on the level of your audience e.g. general, specialist, academic or even genius.


Visual marketing has now become an integral part of a any solid content marketing strategy. If you’d like to create attractive data visualizations, simple infographics and charts to spice up your copy, check out Venngage. You can choose from a decent selection of pre-made templates, customize them with an easy-to-use visual editor up to your liking, add custom elements, fonts and design elements and download the final product in one click.



As the founders of Apester claim – they’ll make your content roar. This tool helps you to spice up your content with additional engaging units e.g. polls, quizzes, videos and personality tests using the tools in-built functionality. You don’t need to write any code or make significant design tweaks to propose a new level of engagement to your audience and make them part of the content you create.


Repurpose your existing content or create additional slide decks to illustrate your claims in a few clicks using Slidely. This tool offers great functionality to create stunning photo and video collections for your website and social media with a mobile-optimized version as well.  You can create attractive slideshow, neat collages or featured photo galleries using the app’s drag-and-drop editor, 80 pre-made templates and a bunch of stylish filters and visual effects in tow. You can download or upload your content straight to Instagram, YouTube, Facebook or other social network in just one click.

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Dianna is a former ESL teacher and World Teach volunteer, currently living in France. She's slightly addicted to apps and viral media trends and helps different companies with product localization and content strategies. You can tweet her at @dilabrien

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