November 19, 2013
The biggest problem for tattoo artists is no-shows, and the percentage of no-shows for tattoo appointments is very high compared to other industries. Based on industry statistics, tattoo shops lose an average of $300M per year due to this problem. The issue is compounded by the fact that most tattoo shops don’t use any kind of comprehensive appointment scheduling system. Point being–there is a lot of room for improvement.
Inktd has come up with a solution for this niche problem. They have created a cloud-based scheduling platform for tattoo shops. Inktd is a subscription-based appointment book that organizes appointments for tattoo artists and utilizes automated rescheduling and text message reminders for clients to minimize the occurrence of no-shows.
Think of it as OpenTable for the tattoo industry. However, unlike OpenTable, which is expensive to set up and has a costly monthly membership to maintain the service, Inktd is very affordable. There is a monthly fee, but it is negligible compared to similar services. So far, their only real competition is a company called Inkbook, which is a full-service shop management software, and according to the founders, “the costs are much higher, and the system is difficult to use and very complex.”
I think the strongest feature that Inktd offers is the SMS text reminders.
“No-shows will be a thing of the past with confirm, cancel and reschedule options all handled via SMS text messages. Never waste your time waiting in the dark; using Inktd keeps the tattoo artist and shop always informed.”
There is also a marketing benefit for tattoo artists who use Inktd. Social sharing capabilities are built into the platform, so customers can share their appointments – and the results of those appointments – with their social network.
Inktd won the Readers’ Choice poll at Tech Cocktail’s Pittsburgh Mixer and Startup Showcase in October.
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