September 4, 2011
The numerous problems with traditional daily deal sites have been chronicled all over the web. If it’s not buyers’ remorse, it’s retailers getting burned financially. A Kansas City-based startup, Five and Fifty, was founded in February to address some of those issues. By introducing the concept of instant deals delivered via SMS, businesses can bring in customers now, not in 5 months.
Founders Chris Routh, CEO, Ben Tyson, COO, and Michael Richardson, CTO were finalists at the 2011 Launch conference in San Francisco, where they first introduced Instant Deals.
A few weeks ago, they announced a partnership with 4INFO Inc., the largest SMS ad network in the US, meaning they now reach more than 85 million consumers around the country based on location, consumer interest and other targeted means. Thanks to the partnership, instant deals just expanded to San Francisco, Los Angeles, Denver and New York City.
I am pretty sure that this company will be growing a lot more in the future and spawning legions of imitators (and I don’t mean Groupon and LivingSocial jumping on the bandwagon, which of course they already did). We live our lives through our smart phones now, so by circumventing the web and getting daily deals via text – deals that don’t require buying coupons, printing them, and waiting to use them – will become one more convenience we cannot live without.
For businesses, this is the best thing since sliced bread. Five and Fifty is free, you don’t need to wait for approval from da man, and it takes just 60 seconds to push out your deal. You can sign up here.
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