May 8, 2015
Interactive agency nclud, based in DC, just announced that they’ve rebranded. For the past year they’ve been working on a new brand system with an updated aesthetic and redesigned website. The redesign highlights their focus on creativity, originality, and boundary pushing.
“We have always sought to craft provocative experiences,” said nclud CEO Kerry Gunther. “This may push some outside their comfort zone, but our strategic approach sets goals and measures concrete results. By dissecting where clients are, and plotting a course for where they want to be, our team succeeds with unexpected combinations of strategy and style.”
Nclud is one of the biggest names in DC’s design and social space with clients including Apple, Tesla, Puma, NBC Sports, and Google. Their drive to challenge the status quo and thinking way outside of the box is ingrained in their company culture and philosophy. They wanted their rebrand to reflect this as well as the innovative work they’re doing and how they set themselves apart from their competitors.
Their new logo consists of three triangles and it represents several things. On one hand, the triangles represent the past, present, and future, but they also represent strategy, creativity, and technology and how the collaboration of these three processes is integral to nclud’s success.
Nclud was originally founded in 2007 by Martin Ringlein and Alex Giron in 2007. The company was acquired by and merged with Browser Media LLC (founded in 1998 by Kerry Gunther) in 2012. As part of the deal, Gunther kept the nclud name and has been running the company ever since.
Editor’s Note: This article has been updated to include nclud’s actual founding date.
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