February 3, 2011
Since the iPad’s launch last year, Touch Taste Technologies, which supplies touch-screen and other interactive technologies to the food and beverage industry, has ‘heard noise’ from its clients about the device’s potential use. That talk has become a reality, as the company just launched touch-screen menu ordering iPad-style with an app called TouchLife iMenu.
TouchLife iMenu lets customers browse menu selections on the iPad and with a tap of the finger, make a choice. Think of it as a digital order taker that communicates between the customer’s iPad menu and the server’s mobile device. After the customer orders, the server receives notification via their iTouch or iPhone regarding the table number and order specifics.
TouchLife iMenu’s first client is Chicago sushi restaurant Makisu. The app allows Makisu patrons to order sushi or drinks directly from the device. For patrons wondering how to pronounce the names of those Japanese delights, there is a button to press that audibly announces the name of the dish. There is also call button similar to the “call attendant” button on airplanes when (or if) a server is needed.
For customers, the menu items are artfully presented on the screen and drink options (over a hundred wines, sake, and signature cocktails in Makisu’s case) are presented through a series of screens. For restaurant managers, specials and changes in the menu can be communicated in real-time to the application via a computer in the restaurant or through their own mobile device. The change is updated on the iPad for the patron, and for the kitchen staff on service screens.
Touch Taste Technologies began in July 2009 on a Guinness-stained cocktail napkin. It is a venture balanced by two disciplines – entrepreneurial technologists and experts in the vertical markets they serve. Originally servicing the food industry, the company provides interactive services and entertainment technologies to clients in the hospitality, gaming, medical, enterprise, education, and retail markets. Touch Taste Technologies are the creators of the TouchLife Interactive Table, mobile drink ordering and interactive “Minority Report” style touch wall and are recent winners of the Chicago Innovation Awards. The company was showcased at January 2010’s Tech Cocktail Mobile event in Chicago. Some additional apps produced by Touch Taste Technologies include the following:
Touch Taste Technologies believes this is an easy and efficient solution to slow service – and a cool way to browse an entire menu and explore new drinks or food. Here’s the app in action, see if you agree:
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