Does Apple’s New iPhone 6 Mean War On Startups?

September 11, 2014

12:00 pm

The wait for Apple’s new iPhone is finally over, and it seems like they prepared to battle a few startups in the industry for users. Ok, maybe I’m exaggerating, but their latest announcement showed that the iPhone 6 has new capabilities previously offered by third-party apps. From the looks of it, the new iPhone comes with many improvements for user experience. That also means Apple is looking to deepen the service value of the smartphone, something Samsung has been trying to do. Samsung, however, has also added more devices (the Gear and Gear Fit in particular). Apple seems to be rallying the market back towards the iPhone.

But what does that mean for startups that have launched applications and devices with functions similar to iPhone 6’s new capabilities? Will these startups be killed by Apple?

Camera Capabilities

Apple announced it will maintain the 8 megapixel resolution of the 5S but it will use a new sensor with even larger pixels than before. It will also use digital image stabilization and dual-LED flash. Apps like Camera Awesome and SmugMug are examples of third-party apps that have focused on stabilization and better quality photos.

Apple Pay Mobile Payment

Apple announced that they will offer mobile payment service. They integrated an NFC chip in the top of the device to offer payments at supported credit card terminals. Purchases are authenticated through the iPhone 6’s TouchID sensor to store sensitive credit card data. Although this won’t be available until next month, companies like  PaypalSquare and LevelUp will have a giant join the competition in the mobile payment arena.

A New HealthKit

Apple’s HealthKit’s software enables other health and fitness apps to share and integrate their data in one platform. The app is also integrated into the new Apple Watch and could potentially monitor everything from the user’s heart rate to his or her chronic conditions. Third-party apps like Fitbit, Nike+ and Withings Scale are the major products in this vertical at the moment. Although Apple will allow these apps at first, will they knock the others off the health-app stage as they move into this market?

 

 

 

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Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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