iRoc Puts Your iPhone In Your Car Dashboard

April 25, 2011

12:07 pm

Austin-based Jackson Electronics is now taking pre-orders for its iRoc, a complete in-vehicle integration solution for the iPhone.  iRoc replaces your vehicle’s existing radio, making your iPhone the source and control of your entertainment, navigation and communication systems.

While seeking a way to integrate a Smartphone into his son’s new truck, iRoc’s founder developed a higher quality and lower cost alternative to the expensive audio head units with unattractive cabling and clumsy adapter kits that were being sold at the time.

iRoc is free of loose cables, windshield suction cup mounts, and awkward plug-in and clip-on devices.

iRoc device

The device features video output, steering wheel controls, line-level outputs and audio amplification to the vehicle speaker system.  It capitalizes on the Smartphone features and applications, rather than audio quality degrading Bluetooth and FM transmitter modules.

With iRoc, you can use your favorite apps for music, movies, GPS navigation and hands-free communication.  It’s a streamlined, integrated system for your car, courtesy of your iPhone!

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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