A Look at the Future of Integrated Reality Technology [VIDEO]

March 26, 2015

11:00 am

While the future of virtual reality may be inevitable, that doesn’t mean we have to accept a reality in which people are wearing goggles and zoning out of the real world every day. At least that’s what Jameson Detweiler, CEO and cofounder of Fantasmo Studios, believes.

Instead of compartmentalizing a virtual reality experience, Detweiler and his team at Fantasmo Studios want to bring people into the real world to interact through what they’re called integrated reality. It’s important to them that this new movement have a cultural impact and bring people together in a real, physical space.

Virtual reality is where you put a headset on and it takes you out of the world completely. Augmented reality puts a display over the real world, like Google Glass. Integrated Reality takes augmented reality and builds a layer on top of that world via location that millions can access and interact with. Through the integrated reality platform, we can all see the same things, just at world scale instead of local scales.

To help demonstrate their philosophy, Fantasmo Studios showcased Project BLAM at SXSW this year. They used iPads, the sensors inside of them, and a pinch of magic to turn the world around attendees into a highly interactive game.

Part of the reason they launched this platform at SXSW was to get some great marketing exposure, but Detweiler assures us that it was just as much a learning experience to get feedback from users. When he had a free moment, Detweiler came by our SXSW event to talk more about Fantasmo Studios and the next big game they’re releasing – Blaminals. Here’s the video:

This video series was made possible through the support of Microsoft BizSpark and TrepLife.

Every entrepreneur has a great story–and Trep Life is here to tell it. We document the grind, hustle, and payoff of building companies. 

Every startup is unique and Microsoft has programs to help, no matter what stage of development your startup is in. Get three years of FREE Microsoft Azure cloud services thru BizSpark, plus software, service, and tech support. Scale your cloud with BizSpark Plus and $60k of Azure. Connect with more customers through our Custom Access Program. Sound interesting? Go to: http://aka.ms/getbizsparknow


Did you like this article?

Get more delivered to your inbox just like it!

Sorry about that. Try these articles instead!

Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988

Leave a Reply

  • (will not be published)