March 26, 2015
While the future of virtual reality may be inevitable, that doesn’t mean we have to accept a reality in which people are wearing goggles and zoning out of the real world every day. At least that’s what Jameson Detweiler, CEO and cofounder of Fantasmo Studios, believes.
Instead of compartmentalizing a virtual reality experience, Detweiler and his team at Fantasmo Studios want to bring people into the real world to interact through what they’re called integrated reality. It’s important to them that this new movement have a cultural impact and bring people together in a real, physical space.
Virtual reality is where you put a headset on and it takes you out of the world completely. Augmented reality puts a display over the real world, like Google Glass. Integrated Reality takes augmented reality and builds a layer on top of that world via location that millions can access and interact with. Through the integrated reality platform, we can all see the same things, just at world scale instead of local scales.
To help demonstrate their philosophy, Fantasmo Studios showcased Project BLAM at SXSW this year. They used iPads, the sensors inside of them, and a pinch of magic to turn the world around attendees into a highly interactive game.
Part of the reason they launched this platform at SXSW was to get some great marketing exposure, but Detweiler assures us that it was just as much a learning experience to get feedback from users. When he had a free moment, Detweiler came by our SXSW event to talk more about Fantasmo Studios and the next big game they’re releasing – Blaminals. Here’s the video:
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