Jared Malan of We&Co Wants You to Thank Your Favorite Barista

March 15, 2012

2:30 pm

Do you notice the salespeople you interact with every day? Jared Malan did, and he wants us all to – so he cofounded We&Co, a social commerce platform to thank great baristas, waiters, and bartenders while earning rewards.

Sporting an orange bandana, Malan – We&Co’s “thanker in chief” – sat down to chat at our SXSW #StartupLife Celebration. He touches on what it’s like to start up in Atlanta and the roller coaster ride that is startup life.

Watch the video featuring Jared Malan from We&Co.

You can find more of our coverage of the #StartupLife at SXSW here.

Editor’s Note: Thank you to Vitrue, a sponsor of our #Startuplife Celebration and Tech Cocktail’s special SXSW video series. Check out Vitrue’s live daily updates from SXSW!

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact kira@tech.co.

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