Jeans for Men: Find Jeans That Fit with

April 21, 2012

12:00 pm

Only wear stonewashed jeans if you’re working on your car.

That’s some of the advice you’ll get if you visit, a Chicago startup. But more importantly, you can shop like a pro: figure out your jeans size in a few quick steps or – if you have a snug pair already – see recommendations for different brands to buy. (If you prefer more customization options, try GetWear.)

Founder Liz Kammel knows how to sell clothes to men – she used to work at Gap and came up with while carpooling with 7 guy friends.

“If guys know what they like, they’ll tell you. If they need help, they’ll tell you that, too. It’s pretty simple,” says Kammel, who showcased at our Tech Cocktail Chicago mixer this week.

If you do need help, head over to ZipFitter advice or check out their Good Looks section.

And don’t worry, ladies,’s long-term goal is to be a “virtual personal shopper” for all clothes. Stay tuned.

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact

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