Can We Protect Privacy in the Smart Home?

October 7, 2014

1:45 pm

The fear that companies may be sharing your personal data is age-old. And the field of home security and automation is no exception. Are you willing to give up private information to keep your home safe and costs down?

According to Washington, DC-based SmartThings cofounder and CTO Jeff Hagins – who was interviewed today at Tech Cocktail Celebrate Conference by journalist Rob Pegoraro – safety doesn’t necessarily have to come at the expense of your privacy. It needs to solve a problem.

“Companies need to create a best-practice policy so it is not intrusive,” said Hagins. “We have to be pragmatic about real problems worth solving. Once you do that, it gives you the right to do fun. But focusing only on the fun will not help you make it in the market. Focus on savings, security, and peace of mind.”

Part of what SmartThings believes will be a model of success for them is keeping connected devices and intelligence separate, which keeps the cost down for consumers. This is the opposite of what Apple does with all its devices.

“I don’t think that everything I buy should have an end-user agreement,” explained Hagins.

On October 6-7, Tech Cocktail Celebrate Conference is gathering hundreds of attendees, industry leaders, and inspiring speakers in downtown Vegas to meet the hottest startups and investors from around the country, learn and collaborate with others turning their communities into startup cities, and enjoy music, parties, and llama spotting. Check out more Tech Cocktail Celebrate Conference coverage here.

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Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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