Jessica Kim Of BabbaCo On Building A Content And Commerce Parenting Brand

June 15, 2012

12:03 pm

When Jessica Kim was becoming a parent she looked around and saw an opportunity in the parenting market.  She jumped at the chance to create a lifestyle and parenting brand in BabbaCo, combining content and commerce. BabbaCo was part of the second class of Excelerate Labs in Chicago, which we covered previously. Since her time at the accelerator, Kim has changed her business to a subscription based model, secured funded and moved to Boston – and as you’ll see in the video, her energy cannot be contained.

Jessica shared some insights on her entrepreneurial journey and even addressed being a parent and running a startup. With two kids, another child on the way and a growing company, Jessica Kim is an inspiration for all the parents out there with an idea to start a business.

Watch the video interview with Jessica Kim of BabbaCo. This video was recorded prior to the Tech Cocktail Sessions speaker series at the Central Square Theater in Cambridge. It is also part of the Tech Cocktail Conversations podcast – subscribe on iTunes. If you are in the Boston are catch our next Sessions event on June 27th.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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