July 29, 2013
Today, Jifiti, the Columbus-based gift sending and receiving platform, announced a total of $2.5 million raised. The seed funds came from the Simon Property Group, a real estate company that operates over 300 malls in the US and Asia; Schottenstein Stores Corp, owner of American Eagle and DSW; and the Jesselson Group.
The main function of Jifiti is to make gift giving more rewarding for both the gifter and the giftee. Gifters can buy a gift for a friend at a participating retail partner and have it teleported immediately to the giftee.
Arriving in the form of a personalized digital gift notification on their phone, the giftee can then redeem that gift at any of the retailer’s US locations. Say goodbye to distance issues while getting friends what they really want.
“Our mission is to create the ultimate social gifting adventure by merging the unmatched shopping experience you can only get in-store with the unmatched shopping convenience you can only get online,” says Jifiti CEO and cofounder Yaacov Martin. “Gift-giving is by definition a kind and generous act, yet too often it is a source of anxiety for the gifter and frustration for the giftee.”
While this platform is helpful to both gifters and giftees, let us not forget that at the heart of those affected by Jifiti is the business. It works wonderfully at established retailers like Old Navy, Williams-Sonoma, and Barnes & Noble, but the small business is the key.
Mom-and-pop shops might not have the best online experience or have the means to reach a massive amount of people, but Jifiti does. Offering a hassle-free way to give a meaningful gift is amazing, but giving the gift of business to smaller venues is even better.
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