Johnny Cash Blackout Sunday Happiness at SXSW

March 19, 2009

7:39 am

Last weekend I was down in Austin, Texas at South by Southwest Interactive (SXSW) and I was feeling creative and wanted to create a new experience like one I have never had at the event. I believe that my happiness is derived from my experiences so I decided to create a new holiday called Johnny Cash Blackout Sunday. That’s right I created my own holiday at SXSW.

It may seem a little crazy to some but really my point in creating this new holiday was purely to bring joy to myself and others by having some fun on a normal Sunday at SXSW Interactive. I even went as far as to ask my friend Gary Vaynerchuk during his SXSW keynote (while dressed in full Johnny Cash Blackout Sunday gear – watch here) what his favorite experience has been since he started video blogging in 2007. I know I have had quite a few wonderful memories since starting blogging on SOMEWHAT FRANK in 2005, TECH cocktail in 2006 and at AOL since 2006 and Johnny Cash Blackout Sunday at SXSW 2009 is just another one experience to chalk up, check off and remember forever.

Johnny Cash Blackout Sunday honored Johnny Cash by wearing black and a number of others including Jen Consalvo, Meghan Asha and more that also embraced the movement. This is how it started as Peter LaMotte, Jen Consalvo and I searched for black gear and the video (below) captures us taking on Austin with the blackout mission in mind. Maybe we should do this again? 🙂

Photo attribution: Jen Consalvo

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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