Is Juicing the New Startup Trend?

November 17, 2015

5:17 pm

Food trends can be a fascinating thing to follow. From cupcakes to kale, we’ve all jumped on one, or more, of these trends than we’d like to admit. And recently I’ve noticed a new (and profoundly healthy) food trend emerging: juicing.

Juicing is a great way to get a number of fruits and vegetables into our system at one time – especially if you’re someone who doesn’t eat enough of them already. Juices that maintain some/most of the pulp are great sources of fiber. When on the go, juicing can be a great substitute for a meal, too. While there is no scientific proof that juicing vs eating the fruits allows the body to absorb more nutrients, it’s an easy way to get all your vitamins in one delicious drink.

So you may have a neighbor/colleague/spouse who bought a Vitamix, or downloaded a smoothie recipe app, but who are the juicing startups making our lives a little easier by prepackaging these delicious concoctions for us?

Herman Chu is the founder of Senzu Juicery, which offers cold-pressed juices made with unique ingredients that are sourced locally. The idea of introducing consumers to the under-recognized fruits and vegetables, like bok choy and Asian pears, appeals to the company because they are so delicious and nutritious. Senzu is located in Alexandria, VA and buys from local growers in West Virginia, Virginia and Maryland. They sell at local farmers markets, and you can also order a selection of packages and detox cleanses online.

Puree Artisan Juice Bar, located in Bethesda, MD and the Adams Morgan neighborhood of Washington, DC, is a great destination for a brick & mortar location where you watch your juices get blended right in front of you. The creation of Puree Juice Bar came from founder Amy Waldman’s own journey whilst embracing a raw vegan diet. She saw a real need in the area for pressed juices and juice cleanses. “Raw vegan can be very isolated,” says Waldman. “Juicing at home meant being tethered to your kitchen.” What makes Puree different is that they use strictly 100% organic produce. When juicing produce made with pesticides, this leaves behind some toxic residues. Puree also doesn’t add sugar, and instead naturally sweetens with agave, maple and dates. The company also has the option of delivering juices and cleanses right to your doorstep!

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Vanessa Ferragut, CMP is a Sustainable Event and Meeting Planner in Washington, DC. She is the founder of Ferragut Event Group, LLC, an event planning company that focuses on sustainable meetings and events. Vanessa is also a local foods enthusiast and Founder of Greenease, Inc, a mobile app dedicated to promoting restaurants, cafes and grocers that work with local farms and provide sustainable food options. She is passionate about supporting organizations that embrace sustainability in their business and service practices, promote community activism, and minimize their overall environmental impact in the hospitality sector. You can follow her at @vferragut and @GreeneaseApp.

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