May 31, 2013
Grounded in quality grounds, Joyride Coffee seeks to be a major pick-and-shovel player in New York’s bustling tech scene. As tech rises and falls, Joyride caters to an industry that has a never-ending appetite and seemingly runs on coffee. And in the fierce battle over tech talent, it’s another office perk – no pun intended – to help draw software engineers.
Joyride is banking on the rising appreciation for quality coffee and has partnered with roasters such as Intelligencia, Dallis Bros., Blue Bottle, Joe, and Stumptown Coffee. They offer roasted-to-order coffee beans delivered within 48 hours of roasting. Joyride’s suppliers build relationships with international growers and carefully select and label coffee by region and climate, a practice more akin to wine culture.
Premium coffee is rising in the same way that Starbucks rose above convenience-store drip. The so-called third wave of coffee reflects newly sophisticated tastes for the discerning techie. Coffee and tech have had a love affair in Seattle ever since Starbucks met Microsoft. Now, the Northwest’s sister city, Portland, a place that has been influencing the country’s hipster movement for a decade, has a flagship roaster in Stumptown Coffee, which recently built a roasting plant in Brooklyn.
Joyride is run by three caffeine-energized brothers, David, Adam, and Noah Belanich. They are not without competition, but they emphasize their quality over office pod systems like Keurig and Coffee Distributing Corporation. Of course, there is the small army of coffee shops in every city, but Joyride offers the convenience of free grinding and free delivery on orders over six pounds (and no contracts). Taking quality coffee directly to the office and bypassing the coffee shop, Joyride knows their regular customers better than any sidewalk walkup shop.
Joyride Coffee was a showcased startup at our Tech Cocktail NYC mixer in May.
Guest author Patrick Skelley has been involved in the DC and Seattle startup communities for over two years…an eternity in tech startups! He’s learned firsthand the difficulty in taking a company/concept from vision to reality and is happy to spread the wealth (knowledge, not money)! Follow him on Twitter @Skelley84.
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