March 11, 2014
When Breather launched a service for renting space by the hour, they didn’t call it “office” space. That would have attracted the same old crowd. Instead, they called it “private” space.
Partly thanks to that tweak in marketing, Breather has flourished – raising $1.5 million in funding and launching in Montreal and New York. Teachers use it for meditation or yoga classes; someone sells clothes out of it; other people go there just to take their shoes off and rest.
At SXSW, cofounder and CEO Julien Smith joined us for an interview as part of our Startup Celebration sponsored by .CO and CEA. The entrepreneur and author talked about the inspiration for Breather, raising venture capital, and what makes a great idea. Here’s the video.
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