Kellogg 2010 Technology Conference on 4/21

March 26, 2010

10:21 am

The 16th Kellogg Tech Conference will explore the challenges of monetizing technologies emerging in today’s business world.

The conference remains one of the country’s most prestigious and longest running MBA conferences focused on technology. The best and brightest minds from industry and academia – including senior executives, visionaries, entrepreneurs, venture investors, world-class faculty, and students from the nation’s top business schools – gathered once again to share and explore. Some of the conference session topics include:

  • Social Networking and Platform Monetization:  This panel explores the next level of social networking for developers, users, and businesses, such as location-based social networking tools. Can users be social and targeted by advertisers while at the same time maintain their privacy? How can a captive audience of social networking and smart phone users be tapped by businesses and advertisers?
  • Monetization through Social Gaming and Virtual Goods:  The fascinating value chain of the social gaming industry is composed of game developers, game distributors, in-game advertisers, virtual goods exchanges, and social media. The panel will bring together these diverse industry players to discuss their views on how social gaming and virtual goods will be consumed and monetized in the future.
  • Digital Marketing in an Online World:  The digital world offers opportunities for advertisers to engage with their customers in rich and evolving ways. Increasing connectivity, emerging platforms, and innovative analytics position the digital space to create meaningful bonds between consumers and brands. However, challenges in measurability, fragmenting of markets, and short attention spans remain. This panel connects technology entrepreneurs and brand strategists to explore the question: how can technology companies earn a greater share of branding dollars?
  • Real-time Search:  There’s been a lot of buzz about real-time search. Major news events unfold in real-time via the likes of Twitter and Facebook status updates, often before traditional news outlets even begin to report the story. Consumers are obsessed with obtaining relevant information and companies are just beginning to capitalize on this trend of info-lust. This panel will explore the true value of real-time, user-generated content.

Event Details:

Date:  April 21, 2009
Time:  8 am-5:30 pm (CST)
Northwestern University
Kellogg School of Management
2169 Campus Drive
Evanston, Illinois 60208

TECH cocktail is a media partner so we hope to see you there. More info at:

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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