Ketan Anjaria of CardFlick: Give Your Users Joy

March 20, 2012

4:00 pm

If you’re a startup founder, I bet you can relate to Ketan Anjaria’s statement that “having a startup is like having a cranky, expensive child.”

Though Anjaria, Founder and CEO of the digital business card app CardFlick, won major brownie points by declaring that you should not read TechCrunch during his interview at our SXSW #StartupLife Celebration on March 10, he actually makes a very strong case for why you need to focus on your company and not other companies, as you’ll see in the video below.

Watch the video featuring Ketan Anjaria of CardFlick to also find out why customer feedback and a great user experience have been so critical to CardFlick’s success.

You can find more of this year’s coverage of the #StartupLife at SXSW here.

Editor’s Note: Thank you to Vitrue, a sponsor of our #Startuplife Celebration and Tech Cocktail’s special SXSW video series. Check out Vitrue’s live daily updates from SXSW!

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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