Khaled Naim Adds Track to Addy, Optimizes the Last Mile for Deliveries

March 21, 2014

6:00 pm

This interview is part of a series we did at SXSW 2014. Our SXSW Startup Celebration was sponsored by .COCEARevolution and LivingSocial. We thank them for their support! 

About 2 years ago at Stanford, Khaled Naim set out on a mission to simplify location sharing with Addy alongside his co-founders David Vetrano, and Mikel Cármenes Cavia. After launching out of beta testing and participating in StartX, the team took the opportunity at SXSW to launch a purely enterprise product: Track.

Track goes beyond location sharing to simplify the delivery of goods and services, effectively optimizing the ‘last mile’. Naim and the team are looking to expand upon the tens of thousands of people who already used Addy to share their location effectively.

We had the opportunity to talk with Naim about Track, why it’s so important, and why the team decided to use a .CO domain for their startup.

Tech Cocktail: What are you working on currently at Adddy?

Khaled Naim: What we’re focusing on now is a platform that enables delivery companies to attach orders to drivers, locations of deliveries in the field, and users can track drivers as they’re making their delivery. It’s called Track and it’s in private beta now.

It’s kind of a new direction and we’re still keeping running, but we’re going to be focused on Track which falls under the Addy domain.

The ‘last mile’ part of Track refers to somebody coming to your house like the cable guy, flower deliveries, or a maid. There have been people rebuilding the same infrastructure, but there still isn’t a good solution for this type of thing. Current enterprise software costs thousands, and it’s not user friendly, but we built a simpler platform that supports out of the box apps for Android and iOS.

Historically, one of the most challenging parts of the delivery process has been that last mile: especially in emerging markets. Location is one of the reasons that the last mile is a pain points due to the friction communicating the location between parties.

For example, in the Middle East you have to communicate your location directly to the driver and you have to call them several times. Even here in the US, things like route optimization are problems that are really challenging to solve.

Tech Cocktail: How did you international experience influence your entrepreneurial goals?

Naim: I grew up in Dubai and London and then moved to the US for college. Over the course of my life I’ve traveled to 60 different countries and seen how people share locations. There’s no real standard for communicating location in a lot of countries, and we needed to build the infrastructure for people to share locations.

Tech Cocktail: Why did you go with .CO as your domain?

Naim: For Addy it made sense because it’s short. At the time, the whole .CO brand was really being built up and we felt it was great. Addy was a word we were fixated by and we found it to be a good fit and we stuck with it. By the way, Addy is short for address – they use it a lot in the UK.


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Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988

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