October 12, 2012
With over 3,400 projects on Kickstarter, Everpurse clearly stood out. It garnered over 1,300 backers, plus an appearance on Good Morning America. Here’s how they did it.
Everpurse started reaching out to press even before its September launch, including an appearance at our Tech Cocktail Chicago event. After a few weeks and dozens of articles, a piece in the Daily News followed, then Good Morning America called. CEO Liz Ormesher was prepared with prototype purses, and she flew from Chicago to New York to demo her creation.
“The Kickstarter process is a full-time job – possibly for many people,” says Ormesher. The key is customer service. Potential backers will have questions about everything from how Kickstarter works to how your product works and everything in between. Some of those questions come on your Kickstarter page, and some flow into your inbox, and you should be handling them all – quickly.
Set Your Expectations
Ormesher didn’t know quite what to expect when her Kickstarter page went live on September 10. She was disappointed to discover that she couldn’t see certain analytics on backers, including their location, gender, or age. But Kickstarter does offer analytics on referrals – where backers are coming from, like Google or Facebook.
Everpurse has already started manufacturing its tech-infused fashion, and will be using the extra funds to bring purses to more people, extend the battery life, and get Everpurse technology into brand-name bags. They hope to ship earlier than their promised date in March.
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