September 8, 2016
Micki Racine Berardelli wants to help your kids – and kids around the world – “unpack happiness.” With KIDBOX, the kid’s style box, Berardelli is accomplishing two of her company’s goals: sending personalized and unique assortment of clothes to consumers and giving back to children in need.
“KIDBOX provides a fun, altruistic shopping experience that authentically gives parents with the opportunity to start, continue, and reinforce the conversation with their children about the importance of helping other children and raising their awareness of the world around them,” says Berardelli.
Berardelli was recently appointed as the new CEO for KIDBOX. With extensive retail experience working at Ralph Lauren, Tory Burch and Chico’s, she plans to bring her skillset and knowledge from worldwide brands to run the growing company.
“I feel comfortable because I have always worked in the most entrepreneurial part of those companies, striving for growth, driving change, being comfortable with taking risks and having agility. Being in a start-up requires you to roll up your sleeves and have a willingness to work at all levels of the organization,” says Berardelli.
As the retail landscape continues to evolve, Berardelli says she’s excited to be at the forefront of offering products to consumers in a different way.
“I believe these new, disruptive ecommerce business models providing a different way of shopping to customers are the new frontier of retail,” says Berardelli.
As the CEO, Berardelli will also have the opportunity to inspire other women to follow their passions or start a company.
“My overarching advice to any woman in business is to find what motivates and inspires you, makes sense for where you are in your life, surround yourself with talented people, and go for it,” says Berardelli.
Photos provided by KIDBOX.
KIDBOX already has a wide-range of brand partners such as Lucky, Diesel and Kensie. The company is also exploring adding lesser-known designers that produce premier children’s clothing as its consumers’ preferences change and grow.
“The business is still so young but we are starting to see data that will help inform where we invest for growth and how best to prioritize. Over time, we will continue to add more brands to our assortments and explore partnerships and collaborations,” says Berardelli.
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