April 8, 2015
While Google continues to be criticized for exposing children to advertising content their YouTube Kids app, Kidoodle.TV® announces a global expansion of its content. Kidoodle.TV is an online, streaming video service for children ages 12 and under with no adult content, no commercials and robust parental controls.
Today’s announcement by owner company, Parent Media Co. Inc. (APMC), means that Kidoodle.TV is creating content for an international audience from countries including Argentina, Singapore, Cyprus, France, Norway, and China.
“As media continues to globalize, Kidoodle.TV is looking to producers from all corners of the world to introduce their unique, high-quality programs to children and their families,” said Jared Dielwart, Chief Content Officer for Kidoodle.TV. “We are thrilled to be working with such a diverse group of talented content creators as we continue to bring the best series from around the world to the U.S. and Canada.”
This week, consumer and children’s advocacy groups filed a complaint with the US Federal Trade Commission against the recently released YouTube Kids app, arguing that the service attempts to “take advantage of children’s developmental vulnerabilities and violate long-standing media and advertising safeguards that protect children viewing television.”
Part of Kidoodle.TV’s strategy for creating their content is to listen to feedback from their young viewers and parents. Founded by media exec and dad, Mike Lowe, Kidoodle.TV offers educational programs kids love from the likes of Hasbro, National Geographic, DHX, and other top producers. The company recently announced the closing of their $10 million angel round of financing.
According to Lowe, Kidoodle.TV’s most popular programs have been consistently international content, so this expansion plays a key role as the service continues to set trends, introducing distinctive global content to the domestic market. The international content initiative also provides prime opportunities for talented producers from around the world, offering a CPM-based structure to monetize their work and build an audience in the United States and Canada.
Image Credit: Petras Gagilas on Flickr
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