Kids Clothing Swap Made Easy by thredUP

July 26, 2010

11:16 pm

You’re a parent with a young child growing like a string bean in the summertime. A box of clothing in your child’s size, that you selected online, arrives in the mail. Your payment? $13 for shipping and your own box of outgrown children’s clothes, picked up at your doorstep, that will go to another family. This simple, common sense type of solution is what the Internet makes so easy and convenient – and Boston-based thredUP has created a fun, family friendly experience around the entire process.

From the team:

thredUP does all the work that has made traditional exchanges so hard – there’s no bidding, no rifling through consignment racks and no trips to the post office. thredUP manages quality control, monitors the review process and takes care of all the details to ensure you get a quality exchange. Not only do we help busy parents save time & money, but with over 20 billion pounds of clothing and textiles tossed into landfills each year, thredUP helps families cut down on waste and consumption.

Membership to the site is free but there’s also a pro-version for $29.99 per year that offers additional features like detailed clothing itemization views, unlimited favorite senders, multiple child profiles, clothing recommendations and more. Interestingly, thredUP immediately gives new members pro-membership status for their first clothing swap to get people hooked and entice them to take advantage of the upsell. The site also offers fun facts and competitive leaderboards for positive activity that encourages community building and usage, such as style points for contributing boxes of stylish kiddie clothing or sending their boxes the fastest.

The young startup just raised $1.4 million in a round led by Trinity Ventures and also included Founder Collective, High Line Ventures and Nextview Ventures. thredUP is one of the showcased startups being featured at TECH cocktail Boston this Thursday at the Microsoft NERD center in Cambridge.

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Jen Consalvo is the Cofounder and COO of Tech.Co. She previously worked in product development for almost 13 years at AOL for audiences of millions. Follow her on Twitter at: @noreaster.

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