November 11, 2011
One way we sort through clutter on the Internet these days is reading reviews, but reviews themselves are becoming cluttered. A new product from Klaggle, called ReviewRite, helps the best reviews rise to the top.
“Klaggle will combine the high review volume of Yelp with the quality and trustworthiness of JD Powers and Angie’s List,” says cofounder Stephen Candelmo, who previously worked on FedBid.
ReviewRite uses patent-pending technology to automatically rank reviews and offer tips for improving clarity, balance, quotability, and credibility – even before the review is posted. Users can then share their opinion to their social networks, in addition to posting on the original site.
You can find ReviewRite on the websites of Klaggle’s partners, including publishers, bloggers, and retailers that want to improve their product reviews. Avid reviews can also download ReviewRite as a browser plugin.
Founded in 2009, Klaggle built another product that extracted wisdom from millions of reviews to help retailers understand what customers are talking about. The DC-based startup has raised angel funding.
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